KARL REYNOLDS

I currently work as a Marketing Project Manager at BEUMER Group, a multinational company with operations in over 70 countries. I initially joined as a Content Specialist and have since moved into a broader role managing complex marketing and communication projects that support global business priorities.

 

Part of my role is focused on developing and managing internal communications. I support departments such as Customer Support, Software, Airport, and Logistics Systems by planning and producing internal campaigns, intranet messaging, and sales enablement materials. These communication activities help employees across functions and regions stay informed and aligned on new initiatives, business goals, and organisational priorities.

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I lead the development of external email workflows and newsletters, supporting our campaign and customer engagement activities. I also support various business areas with content creation for internal newsletters, often through recorded video interviews with subject matter experts and C-level stakeholders. These interviews are typically informal, discussion-based sessions where I guide the conversation with key questions to shape clear and engaging internal messaging. I'm proficient in a range of digital tools, including email marketing software, content management systems, WordPress, and HubSpot, which I use to manage content workflows, campaign execution, and reporting.

 

As the lead on Employer Branding communication, I manage both internal and external campaigns to ensure that our messaging reflects our Employee Value Propositions and resonates with employees and potential new hires alike. This work sits at the intersection of marketing and internal communication, strengthening our reputation while supporting retention and recruitment.

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In collaboration with our Customer Support division, I’m currently leading a communications initiative to clarify and present our service offering more effectively, producing new web content, internal training materials, and stakeholder messaging to improve understanding across both internal teams and customers.

 

I also lead the development of content for our sustainability and ESG communication, working closely with our Sustainability Director and internal ESG steering group. I translate complex initiatives into clear, accessible communication that connects strategy to everyday operations and increases employee engagement with our ESG goals.

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My role also includes responsibility for external content, across press, campaigns, product marketing, and social media, where we currently have an audience of over 200,000 followers. I created and implemented a new social media strategy that differentiates messaging by audience and platform, and this has delivered a 97% increase in LinkedIn engagement and a 50% increase in total audience over the past 12 months. I also initiated and lead our employee advocacy programme, including evaluating and implementing a dedicated platform that empowers employees to share content, helping extend our brand reach organically

 

Working in a matrix organisation, I engage with stakeholders across all levels of the business, from regional teams and subject matter experts to senior leadership and C-level. My role requires strong interpersonal skills, the ability to align competing priorities, and the communication skills to motivate and secure buy-in across departments and borders. I regularly coordinate projects involving multiple countries, including Denmark, Germany, the UK, and the US, ensuring consistent and effective delivery across markets. 

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I also manage the end-to-end planning of major exhibitions and trade fairs across Europe. These projects involve everything from stand logistics and messaging development to sales enablement materials and pre- and post-event communications, requiring close coordination between internal teams and external agencies. 

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Earlier in my career, I also worked at Siemens Gamesa within the Documentation and Design Risk Department, where I contributed to the digitalisation of technical documentation used in the planning and construction of wind turbines globally. My role involved editing and improving the clarity of complex technical materials.

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​In my previous role as Product Enablement Manager at Stibo Systems, I was responsible for creating internal content and enablement strategies to support the Product Data Exchange (PDX) platform. This included training materials, sales tools, RFP content, implementation templates, and onboarding assets used by teams across Sales, Product Marketing, Professional Services, and Partner Success. 

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Finally, in terms of education, I hold a Bachelor’s degree in Marketing Management and International Sales from Business Academy Aarhus. In addition, I’ve completed accredited courses in SEO, content marketing, and inbound marketing through HubSpot, and continue to follow developments in digital marketing, internal communication, and the use of AI in scaling marketing operations.